UCAN Stories

The New UCAN

The new UCAN is here! We’ve got a fresh new look for the same smart nutrition you know and love.

It’s our first major update to the UCAN brand since we launched and we’re thrilled to finally be able to show it off to all of you who’ve helped make Generation UCAN what it is today. Thanks for sticking with us as we go through growing pains to make some major growing gains!

So what’s new? Here are the highlights.


If you’re reading this, it means you’re on our brand new website, filled with information about what makes UCAN special. Start by exploring our SuperStarch™ and GenUCAN sections to learn more about the science and community that brings UCAN to life.


We’ve rebranded our Generation UCAN powders as UCAN Performance Energy. Fuel your training with UCAN Performance Energy for sustained endurance with no spike and crash and no sugar. The formula is the same as our old Generation UCAN products, but we’ve increased the serving size in our tubs from 25g to 35g to match the serving sizes in our packets.


*If you’re an existing UCAN user, here’s the updated look for the product you’re used to.

We’ve also updated our UCAN bars, so what you used to know as UCAN Snack is now simply our UCAN Bar with the same formula you’re used to. Try our UCAN Bars for anytime energy. Our Peach Bars are going on vacation, but you can get them while they last on Amazon.

*If you’re an existing UCAN user, here’s the updated look for the product you’re used to.


We’ve called greater attention to our unique, patented energy source, SuperStarch™, on our packaging with our new “energy powered by SuperStarch™” symbol. There’s a lot of noise out there, but there nothing else like SuperStarch™.

We’ve also simplified our overall messaging on our packaging to focus on energy. There are a variety of reasons that people use UCAN, but our uniqueness comes back to the steady, long-lasting energy powered by SuperStarch™.


Our new UCAN Performance Energy with Protein Powder (Chocolate and Vanilla) are coming back soon, also with a new look. In the coming months, we’ll be launching UCAN products powered by SuperStarch™ for Workout Energy and Daily Energy, with varying serving sizes and varying amounts of protein (vegan and whey) to best suit your energy needs. Follow us on Facebook, Instagram, and Twitter for the latest updates!

Have any questions about the new UCAN? Send us an e-mail to feedback@ucanco.com or call us at 203-397-8226 between 9 AM – 6 PM ET.