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Generation UCAN is an idea, a feeling, an attitude, a fresh perspective. We are a new generation with a 'Today's the Day' mentality.

Our vision is simple: Provide a healthy energy source for athletes of all levels so they can achieve their very best. It doesn't stop there. We intend to empower minds and prove that "can't" is a thing of the past. After that, we plan to host charitable fundraisers, tackle childhood obesity and stick a flag on Mars.

We believe YOU - the next generation of superstars - can benefit from the same sports nutrition that pros like Mardy Fish, Meb Keflezighi, Amy Yoder Begley, Vince Wilfork, and other professional, Olympic, and collegiate athletes and teams have already embraced.

Our vision is inspired by a young boy's need for healthy energy, and that led us to create a new scientifically proven energy source called Superstarch - the only carbohydrate of its kind that delivers sustained energy, helps you burn fat, lets you recover efficiently, and allows you to perform at your peak. We're redefining the world of sports and fitness with natural, safe, and healthy nutrition. Our products question the existing approach and inspire a new generation to compete at their fullest ability and triumph the healthy way.

Read our story and discover the revolutionary science behind Superstarch to see how we are changing the world of consumer nutrition. Order a sample pack and begin training like the pro we know UCAN be. UCAN WITH UCAN!